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Old-time music and radio share a rich history together. If the right steps
are taken now, they can also share the promise of a great future. In
April, 1992 a process began which has brought together supporters of
old-time music and members of the radio community from throughout the
U.S. and beyond. This newsletter is part of a dedicated volunteer effort by
musicians, radio professionals, journalists, organizers, and radio
listeners to forge a coalition which will result in expanded radio airplay
for the music they love.
Old-Time Music On The Radio, or OTR, is the name of a new
organization; it also tells in a nutshell what that organization is about.
It is open
to everyone who wishes to be involved and who has an interest in building a
stronger future for both traditional music and the radio community.
OTR is affiliated with the OldTime Music Group, Inc., a non-profit
corporation and publishers of the Old-Time Herald magazine. That quarterly
publication is recommended as a great source for a wide range of information
about the music, the musicians, and about the issues which surround
them.
This newsletter, however, reports specifically about radio and how it relates
to old-time music -- What stations have old-time music
programming? What old-time music CDs are available? Which DJs will play
cassettes? How can the audience for this music be expanded? How
can station management and record companies be convinced that there IS an
audience? The list of questions and issues goes on, and the forum for
discussing these subjects and spreading this information now exists. Right
here. In these pages.
This newsletter will also keep readers up to date on the activities of OTR as
it continues to push for more and better old-time music radio
programming. These efforts now include statistical research, lobbying efforts, working with other organizations (Folk Alliance, IBMA, NAIRD,
etc.) and supporters of related musical styles (Cajun, blues, bluegrass, Celtic, etc.), and organizing conferences.
The newsletter will come out about four times a year. Those who contribute $20 or more will receive the next four issues. As a brand new
organization, OTR has no other source of funding at this time, and larger (tax deductible) contributions will be greatly appreciated.
If all this sounds interesting, please read on. Then, please subscribe to this newsletter and help spread the word about Old-Time Music On The
Radio.
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Paul Brown, a veteran musician and programmer who spent several years at WPAQ, Mt. Airy, NC, currently hosts Across The Blue Ridge on
and works in the news department for WFDD-FM 88.5, Winston-Salem, NC. Paul plays music with the Toast String Stretchers and Benton
Flippen.
David Holt has spent a career as missionary for old-time music as both a performer and media figure. Currently host of American Public
Radio's Live From the Riverwalk, this 1993 Grammy nominee hosted the Fire on the Mountain and American Music Shop series on The Nashville
Network.
John Lilly recently assumed a position with the Augusta Heritage Center of Davis & Elkins College. A former Green Grass Clogger and
employee of the Country Music Hall of Fame, John plays with Ralph Blizard and the New Southern Ramblers.
Art Menius, Manager of the North American Folk Music & Dance Alliance, serves as president of the Old-Time Music Group, Inc. From 1985
- 1990 he held the position of Executive Director of the International Bluegrass Music Association.
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Old-Time Music On The Radio (OTR) is pleased to announce early plans for the First Annual Conference on Old-Time Music and Radio,
which will be held May 31 - June 2, 1994 in Mt. Airy, North Carolina. The Mt. Airy Fiddlers' Convention, which is held every year during the first
full weekend in June, has long been a major gathering spot for traditional musicians, and the Old-Time Music and Radio Conference will be
coordinated with this gathering.
Beginning on Tuesday, May 31, musicians, radio programmers, record company representatives, presenters, and members of arts organizations
will come together for meetings, discussions, workshops, jam sessions, and performances to solidify their support for traditional Appalachian
music. Special emphasis will be placed on the importance of audience development and the pivotal role that radio will play in that process.
Additional areas of focus will include the presentation of source musicians and living master artists; discussions of performance and touring issues
for old-time musicians; availability and distribution of old-time music on CDs, cassettes, and LPs; access issues involving existing archives of
old-time music, such as the Library of Congress, Southern Folklife Collection, and others; as well as additional topics of interest to the old-time
music community.
Plenty of time will be set aside for the informal exchange of ideas and tunes. Conference activities will take place at the Surry Arts Council
offices and at Veterans Park in Mt. Airy, and participants will have their choice of lodging in comfort at a motel in Mt. Airy, or "roughing it" by
camping on the grounds at Veterans Park. Fees for the conference will be kept to a minimum and will include weekend admission to the Fiddlers'
Convention.
A tentative schedule of panel discussion topics, workshops, and special events is being worked out. To submit conference ideas or panel
proposals, or for additional information, contact OTR, (c/o John Lilly, P.O. Box 3014, Elkins, WV 26241; phone 304-636-1903).
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Welcome to the inaugural issue of this music/radio sheet from a player of
old-time music and former public radio volunteer. From my location
in the Western North Carolina foothills, I see the importance and listener
interest in the broadcast of folk-acoustic music. What I hope with this
vehicle is that we can go beyond the premise that old-time music on the radio
is important. We know that. But old-time music on the radio exists
for its audience, not for itself or its players. Lets talk about how we can
offer this great music and the musicians who play it, in a way that reaches
inspires and better serves the listening audience.
When I started as a volunteer, 1978 at WYEP Pittsburgh, I was happy just to
reach the folk music and dance community I knew as a player.
Did anyone who listened to my show listen to anything else on my station?
We have asked a lot of questions and learned some things about the
audience for public radio in the past 14 years. I hope we have picked up on
some of the news. Public radio can not be everything to everybody. Nor
does it have to simply follow one single format. We have decided at WNCW to
reach listeners who thrive on diversity. But we have found that
they
do not listen as long when a totally different program follows their favorite. We have learned that it’s too much to ask listeners to wade
through a
lot of programs each week to find a favorite.
WNCW programs diversity within a format of American and World "roots music"
not blocked, but blended through the day with the same hosts
on at the same time every day. We run the NPR news programs at drive times
and extended full daypart segments of folk, blues, bluegrass, jazz
and rock on weekends. The key is to find and challenge listeners, rather
than ask listeners to keep searching to find your program.
The important issue applies to all stations, all formats. It has to do with a local station's ability to serve its audience. It has to do with balance
between the need to serve more listeners and the listeners need to be well served. When a station knows its audience the management needs to be
forthcoming with the information. We need to "manage" each other. Managers, airstaff, volunteer alike - must share audience knowledge and
methods to be of better service. We need to accept change when it is necessary for better local service and realize that public radio's "mission" is
still intact so long as people listen because their interests are just not met by other types of radio.
We are all part of a wheel, a market cycle that turns around music, musicians, recordings, record producers and companies, radio, retailers -and
listeners. Maybe OTR can apply some glue to help solidify the spokes of the wheel.
I see our biggest service in the ability to be a lobbying conduit for old-time music on the aforementioned fronts. We can create a database from
which to learn how folk music on the radio, at this date in time, fits into this cycle. We can go on to create, in crease and fine-tune record service
from major labels, indies, and self producers. Getting you more of the music you need is where we
need to start. New releases in the air, in the stores, in listeners ears and hands, that's what makes the world go round!
A survey for radio programmers of traditional folk music is coming from this organization to stations nationwide. If you are in radio be on the
lookout. If not, let your local station programmers know about this effort to help the music, musicians and listeners through radio. Share what's
going on at your station and maybe we can help build some new relationships and all put our shoulders to the wheel.
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In the real world of today's competitive radio market, the high fidelity and convenience of the CD format makes it preferred and, in many cases,
demanded by radio. Although the manufacturers of the compact disc recently celebrated the ten year anniversary of the CD, many people feel that
old-time music has yet to be brought to the party. The reasons for this perception, or this reality, are complex and merit much attention. A step
toward addressing this issue is assessing the current store of CDs featuring old-time music.
On the heels of strong public interest and impressive sales figures for historic re-issues and boxed sets of artists ranging from Robert Johnson
to Patsy Cline, most record companies have a heightened interest in their own vintage stock. For example, many original Carter Family recordings
are now available on CDs from MCA (with help from the Country Music Foundation) and CBS (in conjunction with County Records). Rounder
Records plans a CD issue of Carter Family material from RCA. Jimmie Rodgers is similarly represented with his complete works available on a
series of eight individual CDs from Rounder, and packaged in an impressive boxed set from Bear Family. County Records is in the process of
issuing three CDs of North Carolina banjo legend, Charlie Poole with the first one due out soon. According to County's Dave Freeman, they also
plan to offer six or seven other CDs from the original "500" series including Echoes of the Ozarks and Old-Time Mountain Guitar, as well as a
new collection called Virginia String Bands.
RCA Heritage Series has put together an interesting compilation CD called "Great Country Brother Teams of the 1930s" featuring the Delmore
Brothers and others. Perhaps the most historic of the historic re-issues is The Bristol Sessions. This CD, compiled and put out by the Country
Music Foundation, documents what many think of as the "Big Bang Theory" of early country music, when the Carter Family, Jimmie Rodgers, The
Stoneman Family, and many others were discovered and recorded for the first time by Ralph Peer for the Victor company in 1927.
A lot of fine old-time music has also been recorded since the "hey day" of the 78 RPM record, and some of these sides have recently been
offered on CD as well. Tommy and Fred, a CD compilation newly available from County features the Round Peak-style fiddle and banjo work of
Tommy Jarrell and Fred Cockerham. West Virginia fiddler, Franklin George is also on CD via a County re-issue of his first Kanawha LP. The Doc
Watson Family, Doc Watson and Jean Ritchie, and a New Lost City Ramblers retrospective are available on CD from Smithsonian/Folkways, with
Old-Time Music at Clarence Ashley's featuring Doc Watson, Gaither Carlton, and others in the works.
Banjo player Bob Carlin is working with Rounder Records on a number of upcoming old-time music CDs including a banjo anthology and what
Rounder's Ken Irwin describes as a "Young Fogies"-like collection of contemporary old-time musicians. Rounder also plans three Kentucky
projects -- Kentucky Fiddle, Buddy Thomas, and Kentucky Old-Time Stringbands. Possibly the most anticipated project still in the Rounder
pipeline is a CD compilation of the Highwoods Stringband.
Currently available from Rounder on CD are re-issues of the Blue Sky Boys, the Louvin Brothers, and Hazel Dickens, two anthologies
(Rounder Fiddle and the eclectic Rounder Old-Time Music) and a wonderful recent release of Piedmont blues guitarist, Etta Baker.
Speaking of eclectic, Flying Fish Records offers perhaps the widest catalog for the broadest minded old-time music fan featuring dozens of
titles ranging from Guy Carawan to the Rude Girls. Highlights include guitarists Wayne Henderson, Norman Blake, and Doc Watson; the
hammered dulcimer sounds of Walt Michael, Daglish and Larsen, and Trapezoid; and contemporary artists John Hartford, Fiddle Fever, and the
Red Clay Ramblers. According to the late Bruce Kaplan of Flying Fish, they have hopes, but no definite plans, to issue a CD of the Critton Hollow
Stringband.
Here is where the store of old-time music on CD begins to look pretty bare. While historic and LP re-issues of traditional music are clearly in
existence on CD, current recordings of today's performing musicians are much harder to find. Marimac Recordings, while listing the greatest
selection of cassette tapes in this area, offers only one in CD -"Fine Dining" from the Boiled Buzzards. High Windy Productions offers a variety of
CDs featuring artist, David Holt. Other independent productions include a self produced CD by the Minnesota Bluegrass and Old-Time Music
Association featuring a wide mix of music and artists from within that organization, and an interesting entrepreneurial effort by a company called
Adventures In Music. This CD, called Fiddlers and Pickers is a sampler of more than a dozen small label and self produced recordings available on
CD by calling their 1 800 phone number.
Such is the state of old-time music in the CD era. Hopefully this information will prompt discussion and bring further information to light. To
participate in this exchange, we recommend reading and subscribing to the Old-Time Herald magazine, and following the continuing discussion in
the OTR Newsletter.
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(Ed. Note: please mail your notes and comments for our next issue.)
SUMMER SESSION - JULY 11- AUGUST 13:
AUGUSTA FESTIVAL - AUGUST 13 -15
In addition, Augusta Heritage Recordings, specializing in West Virginia traditional music, has a variety of titles available. LP's for airplay are
available to radio programmers by request. For more information contact:
Augusta Heritage Center
Box RA, Davis & Elkins College
Elkins, WV 26241
(304) 636-1903
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Articles In This Issue:
About Old-Time Music On The Radio
By John Lilly
OTR Mission Statement
Old-Time Music On The Radio a project of the Old-Time Music Group, Inc., is a volunteer organization open to anyone interested in
presenting, promoting, and preserving the radio broadcast of music which draws primarily from the instrumental and vocal traditions of the
southern Appalachians. Once a regional style, old time music is now enjoyed by people from throughout the U. S. and in many other countries. We
seek to unite this group of people while improving access to old-time music through expanded radio airplay. We plan to do this in the following
ways:
OTR Steering Committee
Burr Beard serves as Station Mgr. at WNCW-FM 88.7, an NPR affiliate featuring deliciously diverse and varied programming serving most
of the western Carolinas from Spindale, NC.
First Annual Conference on Old-Time Music and Radio
By John Lilly
Building Radio Relationships and Turning the Wheel
By Burr Beard, Station Mgr., WNCW-FM, Spindale, NC
With this organization and newsletter, I feel we can help crank the cycle that leads us all to the same end: reaching, serving developing,
strengthening our audience. We need to get together to make sure traditional
music stays on the radio as much as possible, all across the country!
Old-Time Music On Compact Disc
By John Lilly
Letters To OTR
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OTR Thanks Augusta For Underwriting
Augusta Heritage Center, Davis & Elkins College, Elkins, WV a non-profit educational organization dedicated to the conservation and teaching
of the traditional arts, is proud to support Old-Time Music On The Radio by underwriting this issue of the OTR Newsletter. For more than twenty
years, Augusta has presented workshops, concerts, dances, folklife programs, and a range of other year-round activities which have been enjoyed
by participants from throughout the world. Programs for 1993 include:
OCTOBER OLD-TIME WEEK - OCTOBER 17 - 22
FIDDLERS' REUNION - OCTOBER 22 - 24
SUPPORT OTR!!
Those who contribute $20.00 or more will receive the next four issues
of the OTR Newsletter. Send checks payable to The Old-Time Music Group, Inc., to:
OTR, P.O. Box 3014, Elkins, WV 26241